C&W Echinox launches the first Romanian training academy dedicated to the tenants of retail and office buildings

Bucharest, September 2018: The Property Management Department of Cushman & Wakefield Echinox has expanded its service line by creating the first training academy in Romania, called Drawing Business Value Academy, dedicated to retail and office buildings occupiers, in partnership with DBV Management & Training, a training and consulting company. The aim of the academy is to increase the tenants’ performance in shopping centers by improving the quality of service and customer relationship and the experience of office buildings occupiers through the development of local communities.

Argo Capital Property was the first company to support the Drawing Business Value Academy program by organizing a training session at Shopping City Suceava, a commercial center managed by Cushman & Wakefield Echinox. In the context of an increasingly competitive retail market, feedback from local retailers confirms the usefulness of the programme.

Larisa Apostoliu, Director Dovani: “I appreciated the information orientation towards Romanian entrepreneurs. The course was complex, exciting and the theoretical concepts were explained using practical everyday examples. Throughout the many years of entrepreneurial activity, we have also applied many of these theories intuitively or through successful or failed attempts and the new information will improve relationships and communication with employees. I also fully understood the importance of ​​investing in the permanent staff training and in a marketing service conducted by professionals. “

Andreea Bita, Manager Coccodrillo: “The first workshop is the basis for the communication between me and my employees for the correct transmission of the message and for creating a work environment where the employee transmits the professional satisfaction through work results. I look forward to the applied course dedicated to the staff working in stores.”

Mihaela Petruescu, Head of Property Management, Cushman & Wakefield Echinox: “We believe in this program because, as the market evolves, people need personal, professional or entrepreneurial education. It is not enough to be present in a modern retail area with great traffic and a diverse range of shopping options, as there are other small details that can make a big difference between sales and profit. That’s why this first course was called People and Business – Sales, Marketing, and Profit. Starting from assuming and understanding the roles we have in everyday life, what are our and the others’ expectations for these roles, all the way to customer experience or budgeting elements and marketing strategies, the academy offers an accelerated learning process and an identification of new business prospects.”

According to the latest statistics presented by Eurostat, only 8% of employees receive workplace training in Romania, compared to the European Union average of 31%.

The next two training sessions will take place at the end of September, one being dedicated to Argo Capital Property’s extensive team, while the second to C&W Echinox’s property management team. Other sessions are scheduled to take place before the end of the year, focusing on communication, marketing and customer care strategies.

The Property Management Department of Cushman & Wakefield Echinox manages a retail portfolio of a cumulative surface area of ​​over 140,000 square meters, both in Bucharest and in other major cities in the country.

Cushman & Wakefield Echinox is the exclusive affiliate of Cushman & Wakefield in Romania, owned and operated independently. With a team of over 50 professionals and collaborators, offers a full range of services to investors, developers, owners and tenants across all segments of the real estate market, including the residential market. For more information, visit our website cwechinox.com

Cushman & Wakefield is a leading global real estate services firm that helps clients transform the way people work, shop, and live. Our 43,000 employees in more than 60 countries help investors and occupiers optimize the value of their real estate by combining our global perspective and deep local knowledge with an impressive platform of real estate solutions. Cushman & Wakefield is among the largest commercial real estate services firms with revenue of $5 billion across core services of agency leasing, asset services, capital markets, facility services (C&W Services), global occupier services, investment & asset management (DTZ Investors), project & development services, tenant representation, and valuation & advisory. Find out more on www.cushmanwakefield.com