{"id":22937,"date":"2026-08-06T11:08:17","date_gmt":"2026-08-06T09:08:17","guid":{"rendered":"https:\/\/cwechinox.com\/office\/?p=22937"},"modified":"2026-08-06T11:08:18","modified_gmt":"2026-08-06T09:08:18","slug":"price-no-longer-enough-new-guide-reshapes-how-companies-choose-coworking-spaces","status":"publish","type":"post","link":"https:\/\/cwechinox.com\/office\/price-no-longer-enough-new-guide-reshapes-how-companies-choose-coworking-spaces\/","title":{"rendered":"Price no longer enough: new guide reshapes how companies choose coworking spaces"},"content":{"rendered":"<p><strong>Bucharest, June 2026<\/strong>: Companies looking to lease coworking spaces in Romania can now assess the best options available on the market based on a broader set of criteria, including economic efficiency, workplace quality, and technical specifications, as outlined in \u201dThe Executive Guide to Choosing a Coworking Space, developed by Beyond Space in partnership with Cushman &amp; Wakefield Echinox.<\/p>\n<p>The guide serves as a strategic analysis tool, providing a structured framework for evaluating flexible office solutions and supporting more informed real estate decisions.<\/p>\n<p>Its launch comes at a favorable time for the Romanian coworking market, which has the potential to expand three to four times in the coming years, driven by changes in the way people work and the increasing demand for operational flexibility.<\/p>\n<p>Currently, the coworking stock in Bucharest is estimated at approximately 80,000 sq m, representing around 2% of the total office market. While this level is close to the European average, the density per capita remains lower than in other regional capitals, pointing to significant growth potential.<\/p>\n<p>At the same time, regional cities such as Cluj-Napoca, Timi\u0219oara, and Ia\u0219i are experiencing accelerated development, emerging as strong hubs for flexible workspace solutions.<\/p>\n<p><strong>A strategic tool for better-informed real estate decisions<\/strong><\/p>\n<p>The guide introduces a more comprehensive approach to workspace selection, moving beyond the traditional cost-per-desk criterion and incorporating a methodology that evaluates Total Cost of Occupancy (TCO), user experience, and the value of the professional ecosystem.<\/p>\n<p>It includes an assessment model based on an aggregated score &#8211; the Estimated Success Factor (ESF) -built on four key pillars: economic efficiency, workplace experience and quality, technical standards, and community value.<\/p>\n<p>This framework enables a more objective comparison between available options and helps align Finance, HR, and management teams in the decision-making process.<\/p>\n<p>The guide also segments the market into five distinct product categories, ranging from creative and boutique spaces to premium and ultra-exclusive concepts, highlighting the diversity of the current offer.<\/p>\n<p><strong>Coworking becomes a strategic component of corporate real estate<\/strong><\/p>\n<p>Globally, the flexible workspace market is expanding rapidly and is projected to grow from USD 22 billion to USD 82 billion between 2024 and 2034, confirming its evolution from an alternative solution into a strategic tool for companies.<\/p>\n<p><strong>Tudor Popp, Founder, Beyond Space<\/strong>: \u201cThe coworking market in Romania is undergoing accelerated development, similar to what has been observed in other European capitals in recent years. Future growth will be driven by companies\u2019 need for flexibility and ongoing changes in the workplace. Through this guide, we aim to provide a practical tool that supports informed decision-making in the selection of flexible office solutions.\u201d<\/p>\n<p>In Romania, this trend is further supported by the adoption of hybrid working models and by companies\u2019 growing need to manage costs and risks associated with traditional office space more efficiently.<\/p>\n<p><strong>Alin Obretin, Senior Consultant, Office Agency, Cushman &amp; Wakefield Echinox<\/strong>: \u201cRomania\u2019s cost advantage compared with other markets in the region and in Western Europe positions it as a competitive destination for expanding operations through flexible workspace solutions. In this context, real estate decisions are increasingly shifting from cost per square meter to the value generated per employee. The guide provides companies with the tools to objectively assess these benefits, optimize total occupancy costs, and reduce the need for significant upfront investment<\/p>\n<p>The launch of the guide coincides with the first edition of <a href=\"https:\/\/cowo.ro\/\">\u201cCoworking Spaces Night\u201d<\/a> in Romania, scheduled for June 10, 2026, bringing together operators, companies, and communities through guided tours and networking sessions.<\/p>\n<p><strong>Beyond Space<\/strong> works at the intersection of real estate, design and technology, helping companies, developers and investors turn buildings into living ecosystems of work, hospitality and innovation, from concept to operation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bucharest, June 2026: Companies looking to lease coworking spaces in Romania can now assess the best options available on the market based on a broader set of criteria, including economic efficiency, workplace quality, and technical specifications, as outlined in \u201dThe Executive Guide to Choosing a Coworking Space, developed by Beyond Space in partnership with Cushman &amp; Wakefield Echinox. The guide serves as a strategic &#8230;<\/p>\n","protected":false},"author":1,"featured_media":22938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180],"tags":[],"class_list":["post-22937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-property-finder-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Price no longer enough: new guide reshapes how companies choose coworking spaces - Office Spaces for Rent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cwechinox.com\/office\/price-no-longer-enough-new-guide-reshapes-how-companies-choose-coworking-spaces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Price no longer enough: new guide reshapes how companies choose coworking spaces - Office Spaces for Rent\" \/>\n<meta property=\"og:description\" content=\"Bucharest, June 2026: Companies looking to lease coworking spaces in Romania can now assess the best options available on the market based on a broader set of criteria, including economic efficiency, workplace quality, and technical specifications, as outlined in \u201dThe Executive Guide to Choosing a Coworking Space, developed by Beyond Space in partnership with Cushman &amp; Wakefield Echinox. 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