{"id":23013,"date":"2026-08-18T15:53:57","date_gmt":"2026-08-18T13:53:57","guid":{"rendered":"https:\/\/cwechinox.com\/office\/?p=23013"},"modified":"2026-08-18T15:53:58","modified_gmt":"2026-08-18T13:53:58","slug":"pretul-nu-mai-este-suficient-un-nou-ghid-schimba-modul-in-care-companiile-aleg-spatiile-de-coworking","status":"publish","type":"post","link":"https:\/\/cwechinox.com\/office\/ro\/pretul-nu-mai-este-suficient-un-nou-ghid-schimba-modul-in-care-companiile-aleg-spatiile-de-coworking\/","title":{"rendered":"Pre\u021bul nu mai este suficient: un nou ghid schimb\u0103 modul \u00een care companiile aleg spa\u021biile de coworking."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Bucure\u0219ti, iunie 2026<\/strong>: Companiile care doresc s\u0103 \u00eenchirieze spa\u021bii de coworking \u00een Rom\u00e2nia pot evalua acum cele mai bune op\u021biuni disponibile pe pia\u021b\u0103 pe baza unui set mai amplu de criterii, inclusiv eficien\u021ba economic\u0103, calitatea spa\u021biului de lucru \u0219i specifica\u021biile tehnice, potrivit \u201eThe Executive Guide to Choosing a Coworking Space\u201d, elaborat de Beyond Space \u00een parteneriat cu Cushman &amp; Wakefield Echinox.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ghidul reprezint\u0103 un instrument strategic de analiz\u0103, oferind un cadru structurat pentru evaluarea solu\u021biilor de birouri flexibile \u0219i sprijinind luarea unor decizii imobiliare mai bine fundamentate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lansarea acestuia are loc \u00eentr-un moment favorabil pentru pia\u021ba de coworking din Rom\u00e2nia, care are poten\u021bialul de a se extinde de trei p\u00e2n\u0103 la patru ori \u00een urm\u0103torii ani, sus\u021binut\u0103 de schimb\u0103rile \u00een modul de lucru \u0219i de cererea tot mai mare pentru flexibilitate opera\u021bional\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen prezent, stocul de spa\u021bii de coworking din Bucure\u0219ti este estimat la aproximativ 80.000 mp, reprezent\u00e2nd \u00een jur de 2% din totalul pie\u021bei de birouri. De\u0219i acest nivel este apropiat de media european\u0103, densitatea raportat\u0103 la popula\u021bie r\u0103m\u00e2ne mai sc\u0103zut\u0103 dec\u00e2t \u00een alte capitale regionale, indic\u00e2nd un poten\u021bial semnificativ de cre\u0219tere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acela\u0219i timp, ora\u0219e regionale precum Cluj-Napoca, Timi\u0219oara \u0219i Ia\u0219i \u00eenregistreaz\u0103 o dezvoltare accelerat\u0103, devenind hub-uri importante pentru solu\u021biile de spa\u021bii de lucru flexibile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un instrument strategic pentru decizii imobiliare mai bine fundamentate<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ghidul propune o abordare mai cuprinz\u0103toare pentru selectarea spa\u021biilor de lucru, dep\u0103\u0219ind criteriul tradi\u021bional al costului per birou \u0219i introduc\u00e2nd o metodologie care evalueaz\u0103 Costul Total de Ocupare (TCO), experien\u021ba utilizatorilor \u0219i valoarea ecosistemului profesional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acesta include un model de evaluare bazat pe un scor agregat \u2013 Estimated Success Factor (ESF) \u2013 construit pe patru piloni principali: eficien\u021b\u0103 economic\u0103, experien\u021ba \u0219i calitatea spa\u021biului de lucru, standardele tehnice \u0219i valoarea comunit\u0103\u021bii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acest cadru permite o compara\u021bie mai obiectiv\u0103 \u00eentre op\u021biunile disponibile \u0219i contribuie la alinierea echipelor de Finance, HR \u0219i management \u00een procesul de luare a deciziilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ghidul \u00eemparte, de asemenea, pia\u021ba \u00een cinci categorii distincte de produse, de la spa\u021bii creative \u0219i boutique p\u00e2n\u0103 la concepte premium \u0219i ultra-exclusive, eviden\u021biind diversitatea ofertei actuale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Coworking-ul devine o component\u0103 strategic\u0103 a strategiei imobiliare a companiilor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nivel global, pia\u021ba spa\u021biilor de lucru flexibile se extinde rapid \u0219i este estimat\u0103 s\u0103 creasc\u0103 de la 22 de miliarde de dolari la 82 de miliarde de dolari \u00een perioada 2024\u20132034, confirm\u00e2nd transformarea acesteia dintr-o solu\u021bie alternativ\u0103 \u00eentr-un instrument strategic pentru companii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tudor Popp, Founder, Beyond Space<\/strong>: \u201ePia\u021ba de coworking din Rom\u00e2nia se afl\u0103 \u00eentr-o etap\u0103 de dezvoltare accelerat\u0103, similar\u0103 cu evolu\u021bia observat\u0103 \u00een alte capitale europene \u00een ultimii ani. Cre\u0219terea viitoare va fi determinat\u0103 de nevoia companiilor de flexibilitate \u0219i de schimb\u0103rile continue ale modului de lucru. Prin acest ghid, ne propunem s\u0103 oferim un instrument practic care s\u0103 sprijine luarea unor decizii informate \u00een procesul de selec\u021bie a solu\u021biilor de birouri flexibile.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen Rom\u00e2nia, aceast\u0103 tendin\u021b\u0103 este sus\u021binut\u0103 suplimentar de adoptarea modelelor de lucru hibrid \u0219i de nevoia tot mai mare a companiilor de a gestiona mai eficient costurile \u0219i riscurile asociate spa\u021biilor de birouri tradi\u021bionale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alin Obretin, Senior Consultant, Office Agency, Cushman &amp; Wakefield Echinox<\/strong>: \u201eAvantajul de cost al Rom\u00e2niei \u00een compara\u021bie cu alte pie\u021be din regiune \u0219i din Europa de Vest o pozi\u021bioneaz\u0103 ca o destina\u021bie competitiv\u0103 pentru extinderea opera\u021biunilor prin solu\u021bii de spa\u021bii de lucru flexibile. \u00cen acest context, deciziile imobiliare se mut\u0103 tot mai mult de la costul per metru p\u0103trat c\u0103tre valoarea generat\u0103 per angajat. Ghidul ofer\u0103 companiilor instrumentele necesare pentru a evalua obiectiv aceste beneficii, pentru a optimiza costurile totale de ocupare \u0219i pentru a reduce nevoia unei investi\u021bii ini\u021biale semnificative.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lansarea ghidului coincide cu prima edi\u021bie a <a href=\"https:\/\/cowo.ro\/\">\u201eCoworking Spaces Night\u201d<\/a> \u00een Rom\u00e2nia, programat\u0103 pentru 10 iunie 2026, care reune\u0219te operatori, companii \u0219i comunit\u0103\u021bi prin tururi ghidate \u0219i sesiuni de networking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Beyond Space<\/strong> activeaz\u0103 la intersec\u021bia dintre real estate, design \u0219i tehnologie, ajut\u00e2nd companiile, dezvoltatorii \u0219i investitorii s\u0103 transforme cl\u0103dirile \u00een ecosisteme vii de munc\u0103, ospitalitate \u0219i inova\u021bie, de la etapa de concept p\u00e2n\u0103 la operare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bucure\u0219ti, iunie 2026: Companiile care doresc s\u0103 \u00eenchirieze spa\u021bii de coworking \u00een Rom\u00e2nia pot evalua acum cele mai bune op\u021biuni disponibile pe pia\u021b\u0103 pe baza unui set mai amplu de criterii, inclusiv eficien\u021ba economic\u0103, calitatea spa\u021biului de lucru \u0219i specifica\u021biile tehnice, potrivit \u201eThe Executive Guide to Choosing a Coworking Space\u201d, elaborat de Beyond Space \u00een parteneriat cu Cushman &amp; Wakefield Echinox. Ghidul reprezint\u0103 un &#8230;<\/p>\n","protected":false},"author":3,"featured_media":22938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-property-finder"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pre\u021bul nu mai este suficient: un nou ghid schimb\u0103 modul \u00een care companiile aleg spa\u021biile de coworking. - Office Spaces for Rent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cwechinox.com\/office\/ro\/pretul-nu-mai-este-suficient-un-nou-ghid-schimba-modul-in-care-companiile-aleg-spatiile-de-coworking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pre\u021bul nu mai este suficient: un nou ghid schimb\u0103 modul \u00een care companiile aleg spa\u021biile de coworking. - Office Spaces for Rent\" \/>\n<meta property=\"og:description\" content=\"Bucure\u0219ti, iunie 2026: Companiile care doresc s\u0103 \u00eenchirieze spa\u021bii de coworking \u00een Rom\u00e2nia pot evalua acum cele mai bune op\u021biuni disponibile pe pia\u021b\u0103 pe baza unui set mai amplu de criterii, inclusiv eficien\u021ba economic\u0103, calitatea spa\u021biului de lucru \u0219i specifica\u021biile tehnice, potrivit \u201eThe Executive Guide to Choosing a Coworking Space\u201d, elaborat de Beyond Space \u00een parteneriat cu Cushman &amp; Wakefield Echinox. 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