Cushman & Wakefield provides Market Value and Fair Value opinions for hotel properties, suitable for regulatory and transactional applications. Additionally we offer development appraisals, feasibility studies, brokerage, operator selection and market studies.
You will receive a considered and market facing opinion, supported by in-house knowledge of the markets, trading parameters and operator competencies, delivered under a trusted global brand, within an agreed timetable and at a competitive price.

Across EMEA, whether it is a luxury hotel in a destination city or a limited service hotel in the regions, our service is aimed at owners, investors, operators and lending institutions.

  • A hotel is a trading entity, where the property is but one element of the trading entity
  • Our advice allows the owner or investor or lender to reach an informed decision whether it is proposed to invest in the property, sell or acquire the hotel, or lend against it for security purposes.

How We Can Help

Our report comments on:

The property

We comment on the state of the condition of the property and highlight any capex required.

The operation

We comment on the existing trading outturn relative to its competitor set and provide an analysis of the trading.

Trading projections

We compile our own trading projections where appropriate.


Our valuation methodology encompasses a number of approaches, such as income capitalization and discounted cash flow. We benchmark our conclusion against the evidence available in the market and our knowledge of the expectations of the investment community.

Adding Value – The Advantages Of Our Approach


We ensure that we have no conflicts of interest and therefore our advice is without bias.


We have considerable experience in this specialist market across EMEA, ensuring that our valuations are compiled with regard to market forces and sentiment.


We are regulated by the RICS and our valuers are RICS Registered Valuers.

Our opinions are considered and well founded, and each report is overseen by a Partner. We believe that the highest professional standards are applied in each and every case, whatever the type of hotel and the fee basis.

Experience and Resources

With 580 valuation professionals in 86 offices, C&W is one of the largest fully integrated property valuation advisors in the world. Valuation & Advisory Hospitality is a global specialist practice, reflecting hospitality as a global business. Our valuers are located across the world. In EMEA we have specialists based in London, Moscow, Milan and Prague.


Bogdan Sergentu
MRICS Head of Valuation & Consulting
Phone: +40 21 310 3100

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