European Living Survey 2025
In H1 2024, European hotel demand surged 12% above pre-pandemic levels, with profitability improving in major cities like London and Barcelona. RevPAR rose by 5% over 2023 and 26% over 2019, driven by ADR growth and occupancy recovery. Nearly half of the €11.6 billion in investment focused on luxury and upper-upscale hotels, while yields remained stable, with slight declines across Europe and the UK.
