European Retail Radar H1 2024
Welcome to 28th edition of Cushman & Wakefield’s global flagship report, Main Streets Across The World. This report tracks 462 of the top retail streets around the globe, ranking the most expensive in each country by their prime rental value and thus enabling analysis of headline trends in retail real estate performance.
As consumer demands for immediate gratification intensify further, in an already competitive retail environment, brands must ensure they can meet these multi-channel needs. They need to provide a platform that services the traditional bricks and mortar consumers, and those who want to view and purchase at the click of a button, as well as everything in between. Real estate owners are actively responding, although at varying speeds, to these ever changing needs by broadening their tenant mix, increasing the share of Food & Beverage operators, and/or adding leisure elements. Technology also features highly, feeding into the experience, but crucially also gives an insight into the evolving habits of consumers.
On the positive side, there are less concerns about China’s prospects in the near term as the economic rebalancing appears underway. The situation is gradually improving in stressed economies such as Brazil and Russia – both economies are expected to show positive growth rates in 2017. Moreover, commodities prices have partially recovered since the beginning of the year.
