Romanian Investment Marketbeat H1 2025
Bucharest, September 2025: Froo Romania Retail, a company of Żabka Group, opens a new Froo store in America House office building in the CBD area of Bucharest, with the lease being brokered by the Cushman & Wakefield Echinox real estate consultancy firm.
There are no doubts about great success of Froo modern convenience store in office building.
Dana Radoveneanu, Head of Retail Agency Cushman & Wakefield Echinox: “Froo, a dynamic newcomer to the local retail market, has chosen America House as its latest location. We’re excited to support their growth and believe that the building’s prime location and diverse retail mix provide the ideal conditions for their success.”
David Hay, founder, and CEO of ADD Value Management: “America House is pleased to announce the addition of Froo, a modern convenience store, to our retail area. With its wide selection of fresh and high-quality products, Froo is a valuable addition to our community. We believe that Froo will enhance the overall experience for our tenants and visitors.”
Joanna Simonowicz, General Manager, Froo Romania Retail: “ We are dynamically expanding our Froo chain of stores, which has been present in the Romanian market for over a year and now counts more than 120 locations across 3 cities, predominantly in Bucharest. Our goal is to stay close to our customers, which is why we are constantly seeking attractive new locations for our stores. We adapt our offer of food products and ready-to-eat meals – including Froo’s private-label items, as well as hot food and coffee available at our dedicated Froo Bistro – to meet the diverse expectations of our customers. We are therefore delighted to open a new Froo outlet in such a prime location as the America House office building.”
America House is a landmark building in the Bucharest office market with a leasable area of approximately 28,000 square meters and tenants such as Schlumberger, Mastercard or Ţuca Zbârcea & Asociaţii. The building benefits from one of the largest commercial areas in an office project, with nearly 4,000 square meters, as the retail mix consists of cafes and restaurants such as Starbucks, McDonald’s, Velocita, Submarine Burger, BOB X BVB Coffee Shop, Sagakura, Noodle Pack, Carturesti, 1,500 sqm World Class gym and services – bank, pharmacy, Inmedio newspaper kiosk.
America House has been recognized with two prestigious international certifications. It is the first and only building in Bucharest to achieve BREEAM in-Use Outstanding, recognizing its exceptional sustainability and green practices. Additionally, it is the first and only building in Romania to earn a Gold ActiveScore, showcasing its outstanding travel facilities for cyclists and scooter users.
Froo is a chain of modern convenience stores, equivalent to Żabka stores operating in Poland. It has more than 100 outlets. More than 80% of Froo’s assortment comprises well-known and well-liked Romanian brands and international brands from Romanian suppliers. The offer also includes products from well-known Polish brands and local private labels. Under the Froo Bistro brand, all outlets also offer a wide range of hot snacks, such as hot dogs or fries, cold drinks and coffee. The assortment is prepared for customers who want to quickly satisfy their hunger and thirst on their way home, to work or to school.
