Romanian Investment Marketbeat H1 2026
Bucharest, March 2026: German group IREKS, an international producer of baking ingredients for bread and for confectionery baked goods, has acquired a land plot of approximately 13,000 sq m in Chitila, near Bucharest. The company plans to develop a new administrative headquarters including a customer centre, as well as a logistics warehouse on the site. The transaction was brokered by the Cushman & Wakefield Echinox real estate consultancy company.
IREKS is a family-owned business with a strong international footprint, headquartered in Kulmbach, Germany, serving customers in more than 90 countries worldwide. The group has been present in Romania since 2007, through its local subsidiary IREKS PAN ROMANIA SRL.
The company produces high-quality baking ingredients for bread and rolls as well as for confectionery baked goods – from improvers and mixes to malts and sourdoughs. Its portfolio also includes a wide range of base and speciality malts from which large breweries and craft brewers create unique beers.
Cushman & Wakefield Echinox advised IREKS on the transaction through Stefan Surcel, Head of Industrial Agency, and Stefan Oprea, Land Agency Consultant.
In addition, the company’s Project & Development Services team provided Technical Due Diligence services for the land acquisition.
The Technical Due Diligence process, aimed at mitigating potential development risks, included detailed urban planning analysis, assessment of existing infrastructure and utility connection capacity, geotechnical and topographical studies, accessibility and mobility impact, as well as compatibility with the client’s intended development concept.
The property is located in an area that has become a key hub for industrial and logistics developments in recent years. Proximity to major players in the baking industry – IREKS’ core market – represents an additional competitive advantage. At the same time, easy access to public transport, essential for employee mobility, along with fully developed utility infrastructure, were decisive factors in the acquisition decision.
Stefan Oprea, Consultant, Land & Industrial Agency, Cushman & Wakefield Echinox: “With a long-standing and solid track record in the baking and confectionery ingredients sector, IREKS has decided to further consolidate and expand its presence in the Romanian market through this land acquisition. The investment targets the development of a modern administrative headquarters, including a dedicated customer centre and a logistics warehouse specifically sized to support the growth trajectory of IREKS PAN ROMANIA. Following a comprehensive analysis of available land opportunities in the Bucharest area, the selected plot fully meets the company’s strategic requirements.”
