People of Cushman & Wakefield Echinox
Bucharest, August 2023: The Romanian retail market continues to attract new brands, thus the Jimmy Key company from Turkey, with over 30 years of experience in womenswear, will open the first store in Romania within the ParkLake Shopping Center in Bucharest, developed by Sonae Sierra. Jimmy Key has leased a space in the project through a transaction brokered by the real estate consultancy company Cushman & Wakefield Echinox.
Dana Radoveneanu, Head of Retail Agency, Cushman & Wakefield Echinox: “Romania is a market that offers opportunities for the retailers active on all segments, and this has been seen through the large number of new brands entering the local market in the last year – both fashion and food & beverage retailers. Attracted by the highly modern retail infrastructure and adapted to the consumer behavior, as well as by the particularities of the Romanian consumer, retailers see Romania as an attractive market for the implementation of their expansion plans. The opening of the first Jimmy Key store in Romania in ParkLake Shopping Center comes after a very careful analysis of Bucharest market and we are delighted to have contributed to the identify the space that best meets their business strategy.”
Romania is the fourth market where Jimmy Key is present, the company having most of its stores in Turkey. Jimmy Key has grown exponentially over the years and has established itself as a household name in Turkey, with 60 standalone stores.
Elvan UNLUTURK, Chairperson of the Board Jimmy Key: „Following its global expansion strategy, Jimmy Key has decided to launch its first store in Romania, which will be located in ParkLake Shopping Center and is expected to open by second week of August. The opening of the first store in Romania marks a significant milestone for Jimmy Key, and the brand is excited to bring its unique style and fashion sense to this new market. In conclusion, we are grateful for the support and cooperation of Cushman & Wakefield Echinox during its first launch to the market and we cannot wait to reach more fashion enthusiasts around the world. Thus, Jimmy Key’s entry into the Romanian market is a significant milestone for the brand and a testament to its success. With plans to open more stores in the country over the next few years, Jimmy Key is set to become a leading fashion brand in Romania and the SEE region and, in the course of time, the globe. We proudly claim we have our signature in the fashion of the future”.
Over the next five years, Jimmy Key plans to open more than ten stores in Romania, as per its global strategy. The brand aims to establish itself as a leading fashion brand in the region, with stores in Turkey, Cyprus, Azerbaijan, UAE, and Saudi Arabia.
Jimmy Key is a popular Turkish women’s clothing brand founded in 1997. The mother company, Sun Tekstil has been creating collections of garments and fabrics for the world’s biggest retailers for more than 35 years. With all the strong and deep know how in the group, Jimmy Key is privileged to create trendy and sustainable collections. Supporting our collections with 3D designs and digital fabric libraries enables us to lead the sector in the long path for sustainability.
Cushman & Wakefield Echinox is a leading real estate company on the local market and the exclusive affiliate of Cushman & Wakefield in Romania, owned and operated independently, with a team of over 80 professionals and collaborators offering a full range of services to investors, developers, owners and tenants.
Cushman & Wakefield, one of the global leaders in commercial real estate services, with 52,000 employees in over 60 countries and $ 10.1 billion in revenue, provides asset and investment management consulting services, capital markets, leasing, properties administration, tenant representation. For more information, visit www.cushmanwakefield.com
