CEE Office MarketBeat Report Q3 2025
Bucharest, December 2025: Anna Maria Mazaraki, a renowned Greek jewelry designer, opens the first store in Romania within the ParkLake Shopping Center in Bucharest, developed by Sonae Sierra, through a transaction brokered by the Cushman & Wakefield Echinox real estate consultancy company.
AMM entered Romania this year, with its first location being an island-type unit in one of the largest shopping centres in Bucharest. The ParkLake store is the first shop opened by the Greek retailer on the local market.
Dana Radoveneanu, Head of Retail Agency, Cushman & Wakefield Echinox: “Romania continues to attract leading brands and investors, demonstrating a growing appetite for high-quality, successful retail spaces. The opening of Anna Maria Mazaraki’s first store in ParkLake Shopping Center is a testament to the strong demand for innovative concepts and premium locations that can deliver both an exceptional customer experience and sustainable business growth”.
Our latest Romania Retail Snapshot 2025, which analysed the financial results of 123 retailers across 13 segments, reveals that retail sales in large chains grew by 7.1% last year. Particularly, the jewellery sector saw robust and sustainable growth, of almost 12% reflecting increasing consumer interest and confidence in premium retail experiences. These results confirm that the Romanian retail market is evolving rapidly, with strong demand for creative and high-quality retail options.
Romania is the second international market where Ana Maria Mazaraki is present, the company having stores exclusively in Greece and Cyprus. AMM collections are designed in-house in collaboration with Greek and international producers, ensuring uniqueness, flexibility, and creative independence.
Anna Maria Mazaraki, CEO and Creative Director AMM: “With our entry into the Romanian market, we aim to introduce the unique Greek aesthetic through Affordable Luxury jewelry, designed to be worn every day while following the latest fashion trends. Starting with our stores at AFI Cotroceni and ParkLake, our goal is to expand into the largest malls in Bucharest, ensuring we remain easily accessible, both in location and pricing”.
Anna Maria Mazaraki is a family-owned Greek retail brand specializing in jewelry and fashion accessories that celebrate women and brighten everyday life. Inspired by the light, colors, and spirit of Greece, our collections combine affordable luxury with an emotional connection and trend-forward design – created to make you feel good.
The company operates 44 points of sale, including 28 boutiques in Greece, 5 in Cyprus, 8 duty-free locations at Greek airports, 2 cruise ship stores, and a thriving e-shop. The company is financially strong and fully self-funded, employing over 180 people and operating with transparency, trust, and long-term stability.
