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European Hotels Update H1 2024

In H1 2024, European hotel demand surged 12% above pre-pandemic levels, with profitability improving in major cities like London and Barcelona. RevPAR rose by 5% over 2023 and 26% over 2019, driven by ADR growth and occupancy recovery. Nearly half of the €11.6 billion in investment focused on luxury and upper-upscale hotels, while yields remained stable, with slight declines across Europe and the UK.

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