Home | Insights | European Retail Radar H1 2024

European Retail Radar H1 2024

Cushman & Wakefield‘s analysis of more than 900 letting deals delivered in H1 2024 shows that there has been a similar level of retailer activity to that seen in H1 2023.

By retailer segment, Fashion retailers remain the most active, with Supermarkets and Personal Goods retailers reporting strong growth in activity.

By retailer market positioning, Mass Market retailers recorded d the highest growth in activity since H1 2023 but Premium and Luxury retailers were less active in H1 2024.

By store size, the majority of lettings remain for smaller units of less than 600 sq. m – particularly under 200 sq. m. Units of 1,000-2,000 sq. m saw a notable uptick in activity with over 25% more deals in this sizeband in H1 2024.

OTHER INSIGHTS

Future Flows

Discover how two global forces – Europe’s defence build-up and the expansion of Chinese businesses into Europe – are reshaping demand for industrial and logistics real estate. Cushman & Wakefield’s “F...

Read more

CEE Retail Marketbeat Q2 2026

Retail markets across CEE-6 continued to favor tenants able to secure efficient units in dominant, high-footfall schemes, while landlords in supply-constrained prime high streets retained stronger pri...

Read more

CEE Office Marketbeat Q2 2026

Within a broader European context, occupier conditions across CEE-6 capitals remain predominantly landlord-favourable, with Prague, Warsaw, Bratislava, and Sofia all characterized by demand outstrippi...

Read more
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.