Romania & Bucharest Retail Guide 2026

Romania continues to stand out as one of CEE’s most dynamic retail markets. With 4.8 million sq. m of modern retail stock, strong expansion in secondary cities, and a clear shift towards retail parks, the market is well-positioned for the next growth cycle.

Bucharest remains the key entry point for international retailers, accounting for around 25% of national retail spending. The city benefits from the highest retail sales per sqm in Romania, a solid concentration of dominant shopping centres, and vibrant high streets such as Calea Victoriei and Calea Dorobanti, underpinning its role as the country’s most attractive retail destination.