Romania Retail Snapshot 2026

Romania’s retail market continues to expand on broad-based consumer demand, with food-led growth complemented by strong momentum in cosmetics, and lifestyle categories, supporting continued retailer expansion and need for prime retail spaces.

Despite inflationary pressures, retail turnover growth continues to outpace long-term inflation trends in many segments, reinforcing retailer confidence and supporting further investment in physical store networks.

Growth is becoming increasingly diversified, with 11 of 13 categories posting positive turnover evolution in 2025, indicating healthy consumer spending across both necessity-driven and discretionary segments.