ROMANIA RETAIL Q4 2022
Bucharest, December 2018: McDonald’s, the largest local fast food restaurant operator, enters Braila market by opening a drive-through unit located within Penny Retail Park, developed by REWE Group by remodelling a former XXL unit.
The new McDonald’s restaurant will have an area of almost 360 square meters and will be situated on a land plot of over 1,000 square meters, with the lease being brokered by the Cushman & Wakefield Echinox real estate consultancy firm, which is also responsible for managing the retail park.
Bogdan Marcu, Partner Retail Agency, Cushman & Wakefield Echinox: “After the inauguration of Penny Retail Park at the end of last year, we are glad to announce the opening of the first McDonald’s restaurant in this location and mark it on the map of Braila. A significant contribution in our choice was based on the popularity and notoriety of the brand among Brăila residents. The opening of McDonald’s will strengthen the commercial position of the project, so we expect an additional footfall of about 1,000 people/day.”
Moreover, there are also shops operated by retailers such Penny, JYSK and Pepco within the project located on Calarasi Street, in the central – south area of the city.
Premier Restaurants Romania, the company that operates the McDonald’s brand in Romania, has a network of 76 restaurants in 23 cities in the country.
Daniel Boaje, General Manager of Premier Restaurants Romania: “We are pleased to see that McDonald’s and Braila start a new, long-lasting relationship. It is a community we wanted to be part of as much as we know that Braila citizens wanted us to be here as well. We are finally here after an important investment and we want to become a trustworthy partner for the community. With the new restaurant in Braila, McDonald’s is expanding its family of employees with a local team of 70 people and recruitment continues because we always leave an open door for ambitious people.”
Cushman & Wakefield Echinox is a top real estate consulting firm on the local market, active in all real estate market segments. The company’s retail agency has leased over 20,000 square meters of retail space in the last two years in Bucharest and in the rest of the country.
Starting from 2016, McDonald’s is part of Premier Capital, the developer of McDonald’s restaurants in Estonia, Greece, Latvia, Lithuania and Malta. Premier Capital plc operates 142 restaurants in major locations, with more than half of them being McDrive units and numerous McCafé locations. McDonald’s is the leader of the restaurants market in Romania, with 76 restaurants in 23 cities. So far, the company has invested more than 800 million lei in the country, it employs 5,000 people and receives over 200,000 daily clients. In 2017, it was named the best employer for the fourth consecutive year, according to AON Romania.
Cushman & Wakefield Echinox is the exclusive affiliate of Cushman & Wakefield in Romania, owned and operated independently. The team of over 60 professionals and collaborators offers a full range of services to investors, developers, owners and tenants across all segments of the real estate market, including the residential market. For more information, visit our website www.cwechinox.com
Cushman & Wakefield is a leading global real estate services company with 45,000 employees in more than 70 countries, helping owners, occupiers and investors to optimize the value of their real estate. Cushman & Wakefield is among the largest commercial real estate services firms with revenue of $6 billion across core services of agency leasing, asset services, capital markets, facility services (C&W Services), global occupier services, investment & asset management (DTZ Investors), project & development services, tenant representation, and valuation & advisory. To learn more, visit www.cwechinox.com>.