CEE MARKETBEAT HOSPITALITY 2023 H2
Bucharest, July 2021 – Superbet, the largest sports betting operator in Romania, present in over 1,000 agencies in the country, opened a new location within the City Gate project in Bucharest, a transaction intermediated by the real estate consulting company Cushman & Wakefield Echinox.
The opening of the newest Superbet location of 264 square meters is the 17th location opened in 2021. The City Gate project is located in the northern part of Bucharest, in Piaţa Presei Libere and includes two class A office towers with 18 floors, LEED Gold certification, and tenants such as: Telekom, Rompetrol, E.ON, Chimcomplex, Bank of China.
“A company with a vast local retail network such as Superbet needs a modern, iconic space that reflects on one hand the strength of the business, but also the desire to offer its clients a modern and welcoming space, ideal for socializing and entrtainment.” declares Maria Badea, Leasing Manager GTC Romania, one of the largest owners of office spaces in Bucharest, which has in its portfolio the City Gate projects, Premium Point office buildings, Premium Plaza and the Cascade Center in the CBD (Central Business District) area.
“The Superbet Flagship agency concept emphasizes a new experience for clients, in a framework that combines the pleasure of betting and socializing with premium services and state-of-the-art technologies. The decision to contract the location in City Gate was based on specific selection criteria (positioning, area, visibility), having a significant contribution to the success of this project that will make the transition to the new Superbet 2.0 stage.”, explained Alma Chiriac, Head of Real Estate Superbet
“The Superbet brand has millions of fans all over the country and several hundred thousand in Bucharest. After the difficult year in which the social distancing kept us away from each other, Superbet decided to inaugurate a special space for them, in which the betting experience would actually become the complete entertainment. People will step into a place where they can bet, watch competitions, socialize, like in a huge living room where the human connection is placed on top.”, continues the story of the new flagship agency Cristian Gheorghiță, Group Employee Communications Director Superbet.
Superbet is the largest sports betting operator in Romania and in the top 30 in the world, according to the annual top Power 50 (reference) of the 50 most important international companies. Founded in 2008 by Sacha Dragic, currently Executive Chairman of the Superbet Group, Superbet reported in 2020 a turnover of almost 300 million euros. With over 4,000 employees, the group has direct operations in Romania and Poland and offices in six other countries. By 2021, Superbet operated a network of almost 1,000 agencies nationwide (and 80 in Poland). In 2019, the company attracted a strategic investment of 175 million euros from Blackstone Tactical Opportunities (BTO), part of the Blackstone Group, an American investment fund and one of the largest in the world.
Cushman & Wakefield Echinox is a top real estate consulting company on the local market and the exclusive affiliate of Cushman & Wakefield in Romania, owned and operated independently, with a team of over 60 professionals and collaborators offering a full range of services to investors, developers, landlords and tenants.
Cushman & Wakefield, one of the global leaders in commercial real estate services, with 50,000 employees in over 60 countries and € 7.8 billion in revenue, provides asset and investment management consulting services, capital markets, leasing, properties administration, tenant representation, project management, design and evaluation services. For more information, visit www.cwechinox.com