Bucharest, December 2020: The fashion brand Sinsay, part of the LPP Fashion group, has opened a mono-brand store in Botoşani within the Uvertura Mall shopping center, a transaction intermediated by the real estate consulting company Cushman & Wakefield Echinox.
The Polish group has been present on the local market since 2007 and owns 77 stores in Romania under five brands: Reserved, Cropp, Mohito, House and Sinsay. The new unit in Botoşani under the Sinsay brand has an area of 900 square meters, thus consolidating the mix of fashion tenants in Uvertura Mall, together with other brands, such as: H&M or Kenvelo. At the same time, through the Sinsay opening, the shopping center will reach a 100% occupancy rate.
Bogdan Marcu, Partner Retail Agency Cushman & Wakefield Echinox: “Sinsay is one of the most active fashion brands on the local market. Even if we are going through a particular economic and social context during this period, the LPP Group continues to rely on the development of new Sinsay stores, offering a good mix of products for the whole family. We are glad that we were able to find the right solution for the inauguration of the first Sinsay store in Botoşani. ”
Alina Bistreanu, General Director, LPP Romania: “Although the fashion retail industry has been severely affected by the pandemic, we have recalibrated our expansion plans and are determined to continue to develop our network on the local market, with focus on Sinsay, our brand in the “value for money” segment. We are both happy and proud that we succeded to add this year, 10 new stores on the Sinsay Romania map, including the location in the Uvertura Mall Botoșani shopping center and to be even closer to our customers from all over the country.”
Sinsay is the youngest brand of LPP Polish group, being launched in 2013. Originally, Sinsay was designed as a brand dedicated to teenage girls but under the new strategy of development, the brand’s collection was completed to meet the needs of the whole family. There were launched the Fox & Bunny collection designed for children and babies, the collection for men as well as the home deco collection, all at very low prices. The brand also offers a wide range of clothes and accessories for active and independent women who appreciate casual style and comfort at a reasonable price.
Currently Sinsay counts 25 stores in Romania and the largest one will have 2,000 square meters and will be open in the Colloseum Mall project in Bucharest.
Cushman & Wakefield Echinox is a leading real estate company on the local market and the exclusive affiliate of Cushman & Wakefield in Romania, owned and operated independently. In the last two years, the company’s retail department has leased spaces with a total area of over 30,000 square meters in retail projects in Bucharest and throughout the country. The team of over 60 professionals and collaborators offers a full range of services to investors, developers, owners and tenants.
Cushman & Wakefield, one of the global leaders in commercial real estate services, with 53,000 employees in over 60 countries and € 8.8 billion in revenue, provides asset and investment management consulting services, capital markets, leasing, properties administration, tenant representation, design and evaluation services. For more information, visit www.cushmanwakefield.com.