CEE MARKETBEAT HOSPITALITY 2023 H2
Bucharest, February 2022: World Class will inaugurate a new location in a space of 2,352 square meters within the One Cotroceni Park project, developed by One United Properties in Bucharest. The transaction was intermediated by the real estate consulting company Cushman & Wakefield Echinox.
The new club – World Class One Cotroceni – is strategically located in one of the most sought-after residential areas and the most dynamic business hub that is currently developing in Bucharest. The new location at One Cotroceni Park is consistent with the main strategic objective of the largest health & fitness network in Romania: to make World Class the third most important destination, after home and work.
Kent Orrgren, CEO World Class Romania: “We are excited to expand the World Class premium health & fitness network to this new strategic location and become an important part of the healthy and active lifestyle of all who live and work here. We are taking significant steps, with each new club opening, towards our core mission: to inspire and motivate more Romanians to be more active more often to live a healthy lifestyle. World Class One Cotroceni will be the 43rd club in the network and we welcome its members with state-of-the-art exercise experience and an highly skilled team of internationally-certified personal trainers and instructors ready to provide a unique holistic training and wellness experience.”
Bogdan Marcu, Partner Retail Agency Cushman & Wakefield Echinox: “We are pleased to announce the upcoming opening of a new World Class location within the One Cotroceni Park project. We believe that both the tenants of the office buildings and the inhabitants of the entire area surrounding the project, will combine doing exercise with the current lifestyle we live in and will enjoy all the facilities of the project.”
Mihai Păduroiu, CEO Office Division One United Properties: “One Cotroceni Park combines the residential, office and commercial functions in the urban landscape in an extremely efficient way, with multiple benefits both for the area where it is located and for the future residents and tenants. We are pleased that the multiple benefits of this development include the new World Class location, which will contribute to the active, healthy and dynamic lifestyle of the community now forming around this real estate hub.”
The new World Class One Cotroceni Club will provide premium health, fitness & wellness facilities. All members will have full access to the semi-olympic swimming pool of the new club, where they will be able to unwind, recharge and also perfect their swimming style with the help of specialized World Class instructors. The club will have two group training studios for various fitness classes, original training programs designed by World Class experts and Les Mills. A new unique training experience will be introduced and provided by the revolutionary Virtual Immersive Cycling studio powered by Techno Gym.Members will enjoy state-of-the-art gym areas and dedicated Functional areas for Personal Training, with innovative training equipment provided by Technogym and powerlifting stations produced by Eleiko.
World Class adds to the commercial and gastronomic offer of the multifunctional development One Cotroceni Park, which will concentrate under a single innovative real estate concept a wide variety of facilities and benefits, within a strategic location: green areas, outdoor running lanes, swimming pool, restaurants, cafes, bars, various shops and supermarkets, pharmacy, dry cleaning / laundry services, bank, dynamic and certified offices, residential units, educational facilities.
One Cotroceni Park is the largest urban regeneration project in Bucharest, with mixed functionalities, consisting of a residential area with over 850 apartments, as well as a commercial area and a business park with two office buildings to be delivered in two phases. The developer One United Properties has already announced the handover of One Cotroceni Park Phase I, an office and commercial building, with a gross leasable area (GLA) of 46,000 sqm. At this time, 75% of the office and commercial space has been rented. Phase II with a gross leasable area of 35,000 sqm, also under development, will be delivered in 2022.
Located in Cotroceni, one of the most famous and wanted areas in the Capital, the One Cotroceni Park development benefits from LEED Platinum v4 pre-certification, which attests sustainable operation and minimal impact on the environment and is in the process of obtaining WELL Health Safety certification, which assesses health and wellbeing at work.
Cushman & Wakefield Echinox, the exclusive affiliate of Cushman & Wakefield in Romania, owned and operated independently, has a team of over 80 professionals and collaborators offering a full range of real estate consultancy services to investors, developers, landlords and tenants. For more information, visit www.cwechinox.com
Cushman & Wakefield, one of the global leaders in commercial real estate services, with 50,000 employees in over 60 countries and € 7.8 billion in revenue, provides asset and investment management consulting services, capital markets, leasing, properties administration, tenant representation, valuation, research, design and project management services. For more information, visit www.cwechinox.com
ONE UNITED PROPERTIES is the leading green developer of residential, mixed-use and office real estate. One United Properties is an innovative company dedicated to accelerating the adoption of construction practices for energy-efficient, sustainable, and healthy buildings. All the company’s buildings have superior certifications for sustainability, energy efficiency and wellness, and the developer has been awarded at numerous galas and conferences in the field. One United Properties is the first real estate developer in Romania to be internationally awarded, being the recipient of the “Best Sustainable Residential Development” in the world at International Property Awards 2019-2020. The company is listed on the Main Market of the Bucharest Stock Exchange, with the symbol ONE and its shares are included in the FTSE Russell Global All-Cap index, which follows the most liquid shares in the world.
WORLD CLASS ROMANIA is the market leader of the Romanian wellness industry with a total number of 42 health & fitness clubs throughout the country and almost 60.000 members. World Class clubs provide services at the highest standards, cutting-edge facilities and diversified classes. World Class is long-term partner for LES MILLS™ – the biggest fitness concept provider in the world. World Class Romania also provides a premium fitness and lifestyle club concept, named W, in which members can train and relax in an intimate and exclusive set up.
WORLD CLASS ROMANIA is owned by Resource Partners, CEE private equity fund, supported by several institutional investors. The fund focuses on investments projects in Romania, Poland and other EU countries in Eastern Europe. Resource Partners focuses primarily on identifying fast growing companies with strong management teams to supplement with our experience of managing fast organic and acquisition-driven growth.