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01The Challenge
La Cocos, a Romanian family-owned business, began with the desire to offer quality products at the most advantageous prices. Seeking to expand its presence on the Romanian market, the operator aimed to open a new location in a densely populated area of a secondary city. The brand was already operating hypermarkets in Bucharest and Ploiesti, with store sizes ranging from 8,000 to 10,000 sq. m. The challenge for the CWE team was to find a suitable location within this size range, which is difficult to identify in today’s market context.
02The Solution
The Cushman & Wakefield Echinox team facilitated the leasing of a 10,000 sq. m unit within the newly renovated Brintex Center in Brasov – a vibrant retail destination. Following a major refurbishment, a space suitable for a large-format supermarket became available for a tenant that could fully capitalize on the potential of the unit. Recognizing the strategic opportunity, CWE introduced La Cocos to the location and successfully brokered the leasing agreement. With its mix of over 200 stores and dynamic retail environment, the Brintex complex offers a perfect fit for La Cocos, complementing the brand’s format and ensuring strong customer synergy.
03The Results
La Cocos inaugurated their first location in Brasov in January 2025. This location has become one of their best-performing stores, attracting customers from Brasov and the surrounding areas by offering a wide variety of products at the best prices.