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01The Challenge
Arghezi 4 is a mixed-use project strategically located in the heart of Bucharest, near Universitatii Square. The boutique office building initiates a positive transformation of the area, revitalizing it with its unique architecture, modern design and facilities. The developer’s ambitious plan required the search of a coherent tenant mix for the retail area. For this exciting challenge, Strabag trusted Cushman & Wakefield Echinox Retail Agency to lead the retail leasing process.
02The Solution
Our team has thoughtfully planned and selected the most suitable tenant mix and played a key role in the leasing process of the 400 sqm ground floor retail premises by attracting prestigious brands that introduced innovative concepts and enhanced both the value of the building and the surrounding area.
03The Results
Arghezi 4 has become a food retail destination, where both occupants of the office building, as well as clients from all over Bucharest can enjoy a premium food experience. We managed to attract the best-performing retailers on their niche in an innovative and welcoming place, that offers a unique local experience, where the most surprising events can take place, and where clients and collaborators can be proudly received, with the certainty of enjoying a comfortable, sustainable, and pleasant environment for a long time. It has been a true pleasure for everyone to collaborate with Strabag on this exciting project.