Frudisiac, one of Bucharest’s most popular all-day dining concepts, was seeking to expand its footprint with a second location in the city. The brand specifically targeted the Floreasca district, an a...
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01The challenge
The brief arrived with a straightforward premise: adapt a well-designed space for the needs, culture, and workflow of an entirely different brand. Foundever, a global customer experience company, brought a detailed brand book: technically rigorous, yet deeply focused on the sensory and emotional experience of both employees, clients and visitors. The architectural challenge was to identify the minimum essential interventions – that would guarantee functional comfort and operational flow, while delivering a new identity with genuine impact.
02The solution
The approach was rooted in ESG-conscious architecture: reconfigure, repurpose, reimagine. Existing finishes, lighting fixtures, glazed partitions, doors and installation elements were retained wherever possible – permuted into a new spatial narrative through strategic points of interest. Furniture clusters, acoustic installations, decorative lighting, curated plants and artworks were introduced to carry Foundever’s identity. Each point of interest anchors a zone and tells a part of the brand story: from the reception lounge to the open collaboration floor, to the relaxation areas defined by hanging acoustic cylinders, and the dedicated game room. ESG standards guided every decision: reuse over replacement, adapting over demolition. The existing carpet, ceiling elements, glazed partitions and joinery were preserved or repurposed, reducing both cost and environmental footprint without compromising design quality.
03The results
The transformation was achieved while preserving the structural and aesthetic integrity of what already existed. The completed office reflects a fully coherent Foundever brand – bold, human-centered, and consistent with the brand’s global locations. The dedicated training rooms, enhanced key visibility areas (reception and cafeteria), the integrated co‑working zones, the relaxing game room, the murals on the walls that show the city rhythm, the canteen with a bar-height counter facing the city skyline, give the space a local soul within a global brand.
