01The Challenge
Leroy Merlin has been analyzing strategically 2 years prior to this transaction the sales evolution, the expanding pace of their retails stores throughout Romania, volumes growth and correlating the data to set up the accurate sizes of their warehouse distribution hub on a short, medium & long term.
The challenge was to mix the immediate needs of storage with the long term plans and find a middle way to serve their customers in an efficient manner, from the same location, in the due time and with competitive costs.
Cushman & Wakefield Echinox acted as an agile consultant and has adapted along the process by negotiating rapid solutions in parallel with rigorous research and market overview of the best Build To Suit development with extremely rigorous criteria: location with easy access on Highway and visibility, potential to extend in the 5 years +, land shape for an efficient design, quality of the building and its technical standards, commercial terms.
The challenges were coming from multiples perspectives: the available workforce in the selected area, a partner developer that can understand the high standards of construction imposed by the French Group, being able to comply with the requirements and ensuring flexibility in the transition period from the existing warehouse to the new one, the timeframe of delivering the new building and the capacity of the winning player to adapt & adjust the project features, layouts and rents in an extremely competitive manner.
02The Solution
Our team conducted all the selection & negotiation process, by making in depth laborious selection of the qualified developers that were able to commit on a high-level, built-to-suit project and negotiating the best package for Leroy Merlin covering all the requested characteristics and thus succeeded in selecting the winning partner for this complex project – CTP.
03The Results
Cushman & Wakefield Echinox achieved the desired outcome and successfully facilitate the lease agreement between Leroy Merlin and CTP, signing one of the largest new deals in 2025, where both parties were happy that they aligned their criteria and expectations with contractual terms.
